Social & Digital Media Guidelines & Policies
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Bullis Social & Digital Media Guidelines and Policies
Current Version: v13 5/8/2026
Statement and Scope
The Bullis Social and Digital Media Guidelines and Policies (“Policy”) addresses the appropriate use of social media, digital media, and digital communication platforms by Bullis School (“Bullis”) employees, coaches, students, and community members who engage in online activity or use Bullis social media or digital media accounts (“Account” or “Accounts”) about or on behalf of Bullis.
Social and digital media offer opportunities to promote the Bullis brand, strengthen community engagement, and share educational experiences, but they also require thoughtful, respectful use.
Bullis uses social and digital media platforms, websites, digital publications, livestreams, video content, and other digital communication channels to connect with prospective families, current families, students, alumni, and the broader community. Content may include promotional materials, educational content, student achievements, school activities, and community events.
Bullis takes the use of social and digital media seriously. Employees, coaches, students, and community members are expected to demonstrate respect, professionalism, and good judgment while following this Policy.
Modifications
Bullis may revise these terms of use for its sites at any time without notice. Any modifications to these terms shall be effective as of the date posted. We encourage you to periodically review these terms.
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This is the Social & Digital Media Terms of Use for all official Bullis School (“Bullis”, “we”, “our” and/or “us”) social and digital media platforms. These social media terms of use (the “Terms”) govern our social and digital media-based websites, accounts, pages, and applications (or collectively, our “Sites”) that belong to, or are managed by Bullis, a non-profit independent K-12 grade school located in Potomac, Maryland.
Its purpose is to share relevant news, information, and images with all past, present, and future students, teachers, friends, business partners, community members, and others who support the mission and vision of our school. We welcome all questions and comments, including criticism, but we reserve the right to remove comments, posts, and any content that is in violation of these terms or is contrary to our values. Based on your actions, we reserve the right to block you from interacting with any of our digital media pages.
Use Limitations and Guidelines
By using our Sites, you agree to comply with the terms of the social network (Facebook, Instagram, Twitter, LinkedIn, Google, et al.) and Bullis' social and digital media terms of use outlined here with regard to any content that you post/share on our Sites, and you agree to our right to moderate and delete any content at our sole discretion. Your use of our Sites is subject to the following guidelines:
- Posts that include personal attacks, vulgarity, sexism, racism, and/or harass, bully, or disrespect others and/or their rights will not be tolerated, and immediately deleted and/or reported to the digital communications network.
- Be respectful – maintain a friendly environment.
- Do not post material that is inappropriate or that could reasonably be deemed defamatory, offensive, or obscene.
- Parents posting pictures/videos of their own Bullis students use discretion and good judgment when that content includes other Bullis students.
- Stay relevant – stay on topic with relevant information that others may find useful.
- Please refrain from posting political views.
- Do not post advertisements.
- Do not submit anything to our Sites that may violate the rights of a third party, including but not limited to copyright, trademark, and/or privacy rights.
- You agree that you shall not place false or misleading information on our Sites.
- You agree that you will not impersonate or misrepresent any person or business on our Sites.
Third-Party Use
By accessing, affiliating with, or commenting on our page(s), your identity may be visible to third parties not affiliated with Bullis. Depending upon your choice of profile privacy settings, third parties may be able to access your profile and personal information. Bullis is not responsible for access to your identity, profile, or personal information by third parties. It is the express responsibility of the user, or his/her parent or guardian, to protect the user’s identity, profile, and personal information. We do not, in any way, adopt, endorse, or guarantee the accuracy of content posted by others. We are not legally responsible for content posted by third parties on our sites.
Copyright/Use License
The content provided in our Sites is owned or licensed by Bullis unless otherwise indicated. Unless expressly noted otherwise, everything on our sites is protected by intellectual property rights held by Bullis or other parties that have allowed Bullis to use their materials. If you wish to use our name, logo, content, or materials from our Site you must request permission from Bullis.
Modifications
Bullis may revise these terms of use for its sites at any time without notice. Any modifications to these terms shall be effective as of the date posted. We encourage you to periodically review these terms.
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If you have questions, contact:
Bullis School
Communications Department
communications@bullis.org
Updated: 5/8/2026