Privacy Policy

Bullis School is committed to respecting your privacy and protecting any personal information you share with us.

This Privacy Policy explains how Personally Identifiable Information (PII) is collected, used, and protected when you visit our website. PII, as defined under U.S. privacy law and information security standards, is information that can identify, contact, or locate an individual, either alone or in combination with other data.

By using this website, you agree to the terms of this Privacy Policy and our Terms of Use.

This website is intended to provide news, information, and updates about Bullis School.

We make reasonable efforts to ensure that all content is accurate and current; however, we do not guarantee completeness, timeliness, or error-free content.

No content on this website—including text, images, video, branding, or logos—may be copied, reproduced, modified, distributed, or commercially used without prior written permission from Bullis School.

Visitors may browse our website without providing personal information. However, we may collect personal information when voluntarily submitted through forms, registrations, inquiries, donations, or other interactions.

This may include:

• Name
• Email address
• Phone number
• Mailing address
• Payment or billing information (for transactions)

We may use collected information to:

• Personalize user experience
• Improve website content and functionality
• Respond to inquiries or service requests
• Communicate with users regarding school-related matters
• Process registrations, donations, or transactions
• Send newsletters or marketing communications (where applicable)

Bullis School is committed to protecting the privacy of students, faculty, and families while responsibly sharing school life through approved communications and digital medBullis School is committed to protecting the privacy of students and families while responsibly sharing school life through approved communications and digital media.

Throughout the year, Bullis School may capture photographs, video, audio recordings, and student work during academic, athletic, artistic, and extracurricular activities (on or off campus). These materials may be used in school communications and marketing, including:

• Website content
• Social media
• Publications and magazines
• Newsletters
• Marketing materials
• Presentations, videos, and press releases

Student Identification Standard

Unless an exception applies, current students are identified using:

First name + first initial of last name + class year
Example: Sammy S. ’30

This standard applies across digital media, print, and website content.

Exceptions

1. Significant Events and Publications

Last names of current Lower, Middle, and Upper School students may appear in digital and print materials related to significant school events, including but not limited to:

• Performances
• Athletic competitions
• Awards and recognition ceremonies
• Special school events
• Live-streamed events

In School-produced publications, including Bullis Magazine and school-approved student publications published on the website, full names of current Upper School students may be used in print and digital formats.

If a current Upper School student is featured in external media coverage (e.g., newspapers, broadcast media, or digital news outlets), Bullis School may reference the student’s full name in connection with that coverage.

2. Public Forums

Bullis School may use the last name of a current Upper School student in public settings where attendance is open to spectators, including:

• Athletic events
• Performances
• Competitions
• Public ceremonies held in venues such as auditoriums or athletic facilities

3. Public Figures

Bullis School may use the last name of a current Upper School student who is considered a public figure, defined as an individual who has achieved national or international recognition (e.g., artists, entertainers, or athletes).

Public figure status is determined solely by the Bullis Communications team. However, Bullis School continues to prioritize student privacy regardless of public visibility.

Upper School Students

Where an exception applies under Sections 1–3, the full name of a current Upper School student may be used in social media, digital media, and website content unless a parent or guardian has opted out.

Lower and Middle School Students

The full name of current Lower and Middle School students will not be used in social media, website content, or digital communications. Lower and Middle School students will only be identified using the standard format:

First name + first initial of last name + class year

Example: Sammy S. ’30

Legal Protections

Bullis School does not knowingly publish confidential or protected student information under applicable federal and state laws, including:

• Family Educational Rights and Privacy Act (FERPA)
• Protection of Pupil Rights Amendment (PPRA)
• Children’s Online Privacy Protection Act (COPPA)
• Maryland Student Data Privacy Act

Where consent is required for the collection or use of personal information, Bullis School will obtain consent from the appropriate individual. For minors, consent is obtained from a parent or guardian, depending on age, maturity, and applicable legal requirements.

Bullis School is committed to protecting donor and transactional data. When making payments or donations, users may be asked to provide contact and billing information.

All payment information is encrypted using Secure Socket Layer (SSL) technology. Credit card information is used only to process transactions and is not stored after completion.

Bullis School uses analytics, advertising, and tracking technologies to better understand website usage, improve user experience, and support school communications and marketing efforts.

These technologies may include:

• Google Analytics
• Google Advertising and Remarketing
• Google Tag Manager
• Meta/Facebook Pixel
• YouTube Remarketing and related advertising tools
• Cookies and similar tracking technologies

Third-party vendors, including Google and Meta, may use cookies, pixels, or similar technologies to collect information about website activity and interactions over time and across websites.

Information collected may include:

• Browser type
• Device information
• IP address
• Pages visited
• Time spent on pages
• Website interactions and engagement metrics
• General geographic location

This information is generally aggregated and anonymized and is used to:

• Improve website functionality and usability
• Evaluate content performance
• Support advertising and remarketing campaigns
• Provide relevant communications and promotional content

Bullis School does not sell personally identifiable information collected through these technologies.

Users may manage advertising preferences or opt out of personalized advertising through:

• Google Ad Settings
• Meta Ad Preferences
• Browser cookie and privacy settings

Disabling cookies or tracking technologies may affect certain website features or functionality.

Bullis School does not sell, trade, or transfer Personally Identifiable Information to outside parties, except:

• as required by law
• as necessary to provide services (e.g., payment processors, website vendors)
• as otherwise described in this Privacy Policy

This website may contain links to external websites. Bullis School is not responsible for the privacy practices or content of those sites. Users are encouraged to review third-party privacy policies when leaving our site.

Bullis School respects intellectual property rights and complies with the Digital Millennium Copyright Act (DMCA), 17 U.S.C. §512.

If you believe your copyrighted work has been used in a way that constitutes infringement, please contact:
Communications Team — communications@bullis.org

A complete takedown process is available upon request.

Please view our Image Use Notice.

Bullis School may update this Privacy Policy from time to time to reflect changes in law, technology, or institutional practices. Updates will be posted on this page with a revised date.

Updated: May 5, 2026